While interning at Tool of North America I got the opportunity to work with the creative digital team on their new appetizing website Toolofna.com. This is an award winning large portfolio website that showcases all of the great achievements by Tool. My role in this project was to help the team with design solutions, to convert the design into mobile, design a styleguide, create icons for awards, research through the Tool database for projects, crop images, and etc...
Tool Team: Michael Sevilla, Simi Dhillon, Bartek Drozdz, Vincent Toscano, Aram Alekyan.
Awards:
ADOBE: The Adobe Cutting Edge of The Week
AWWWARDS: Site of The Day
AWWWARDS: Site of The Month
FWA: Mombile of The Day
FWA: Site of The Day
As all of the anti-smoking ad movement started people forgot the history of tobacco. This is not a book to make people think tobacco is good or bad. It’s a book that tells the story of Tobacco. Where did it come from, who smoked it, and how did it become what it is today.
This book is dedicated to all of my favorite writers, physicists, artists, musicians, soldiers, and actors who enjoyed smoking very much.
To fully enjoy the experience please click on "me" to play music.
Pirateria is a nomadic pirate nation which is based on fundamental beliefs. They are highly advanced with technology. They do not like to follow the laws of other nations. Their main goal is to be free so they steal their freedom. The world is against them and they are against the world. The pirate culture must live on and it is the chronicle of their efforts to live up to their ideas. Pirateria has an immense responsibility to use its power constructively. They will pursue these interests and remain faithful to their beliefs.
This is a film festival dedicated to Johnny Depp. Johnny Depp is known by his creativity for creating iconic characters such as Edward Scissorhands, Jack Sparrow, Mad Hatter, Donnie Brasco, Sweeney Todd, Tonto, Barnabas Collins, and so on... This project is to come up with a solution of serious of posters that show all of the iconic and beloved characters of Johnny Depp.
Assisted Zambezi with design help, including packaging, web & social.
Awards:
Cannes: Gold Llion Winner 2016 Mobile
THE ONE SHOW: Golden Pencil
Pixel Award: 2016 for Best Commerce Site
FWA: Site of The Day
FWA: Mombile Site of The Day
This is a promotional website for the Sundance Channel's original show called ‘Rectify’. After 19 years on Death Row for the rape and murder of his teenage girlfriend, Daniel Holden is going home. His Facebook page has been active ever since he was in prison.
My role was to design advertisements, conceptual icons, and research.
Tool Team: Michael Sevilla, Kristen Koeller, Bartek Drozdz, Seth Benson, Shirley Ma, Aram Alekyan.
Awards:
EMMYS: Finalist - Outstanding Achievement In Interactive Media
Overdrive: L.A. Constructs the Future, 1940–1990. Worked in multidisciplinary team of Art Center students to design a collaborative exhibition project with the Getty Museum’s Design Department.
Team: Aram Alekyan, Celeste Martin, May Liu, Yuko Wirth.
This is an interactive high speed chase experience promoting the new Toyota Avalon. This website showcases the features of Avalon while the user is in a high speed chase to catch the villain.
My role was info graphics, conceptual icons, error pages, and research.
Tool Team: Ben Tricklebank, Michael Sevilla, Kristen Koeller, Seth Benson, Aram Alekyan.
Awards:
Worked with the Zambezi team to design graphics for TaylorMade Golf M1 & M2 family on multiple applications such as TV, print, e-mags, mobile, tablet, and web.
Voltaic is an Electronic Dance Music magazine. The goal was to create music to be heard through the magazine on the specific style of each DJ's from different genre Trance, House & Disco. One of the solutions was a complete transparent magazine. This gave the magazine a unique charastristic.
This is a storyboard for a New Balance commercial. The idea is to expand the New Balance target audience in a wider range. Introducing saturated colors and saturated mood will bring a new crowd to the New Balance brand. The Electronic Dance Music is becoming huge around the world and it is a great opportunity for New Balance to introduce their stylish products to Electronic Dance Music crowd.
Writer / Director / Editor: Aram Alekyan
Photographer: Karbis Sarafyan
Model: Elle Poulson
The Book of Heros is a wide range of heroes for Art Center students. Through Archetype Press we had the chance to express our stories of our heroes. The Count of Monte Cristo (Edmond Dantes) happened to be mine.
This project took place during the 2012 United States presidential election. Through research I found that some of the most iconic presidents of United States were wearing Brooks Brothers suits. One of them was Abraham Lincoln. Lincoln was a loyal customer of Brooks Brothers and he was wearing Brooks Brothers suit the day he was assassinated. Other presidents who wear Brooks Brothers suits were John F. Kennedy, George Bush, and Barack Obama. This was a perfect time to highlight this points and a great opportunity to market the brand with the help of a simple ad.
Lions for Lambs is a band that takes the style of classic rock that started the genre of metal and mixes it with new age metal which gives it a unique and distinctive sounds full of harmonies aggressive drum and guitar solos but also creative melodies and riffs.