This is a storyboard for a New Balance commercial. The idea is to expand the New Balance target audience in a wider range. Introducing saturated colors and saturated mood will bring a new crowd to the New Balance brand. The Electronic Dance Music is becoming huge around the world and it is a great opportunity for New Balance to introduce their stylish products to Electronic Dance Music crowd.

Writer / Director / Editor: Aram Alekyan

Photographer: Karbis Sarafyan

Model: Elle Poulson