THIS STORYBOARD IS FOR A NEW BALANCE COMMERCIAL AIMED AT EXPANDING THE BRAND’S APPEAL TO A BROADER AUDIENCE. BY INTRODUCING SATURATED COLORS AND A HIGH-ENERGY MOOD, WE’RE TARGETING THE RISING ELECTRONIC DANCE MUSIC CROWD—A GLOBAL PHENOMENON—AND SHOWCASING NEW BALANCE’S STYLISH PRODUCTS TO THAT COMMUNITY.

Writer / Director / Editor: Aram Alekyan

Photographer: Karbis Sarafyan

Model: Elle Poulson