This project took place during the 2012 United States presidential election. Through research I found that some of the most iconic presidents of United States were wearing Brooks Brothers suits. One of them was Abraham Lincoln. Lincoln was a loyal customer of Brooks Brothers and he was wearing Brooks Brothers suit the day he was assassinated. Other presidents who wear Brooks Brothers suits were John F. Kennedy, George Bush, and Barack Obama. This was a perfect time to highlight this points and a great opportunity to market the brand with the help of a simple ad.